Five placements, what each cut is built for, and what you get.
One production, cut for every placement you are buying. The same shoot yields a CTV spot, a vertical cut for paid social, a pre-roll edit and a master for your own channels — graded, mixed and finished to the same standard whichever one a viewer sees first.
Vertical and square, captioned, cut to hold in the first seconds.
Meta, TikTok, Instagram, LinkedIn. Cut from the same footage as the campaign's long-form work rather than shot separately, so the vertical does not look like the cheap version of the film it came from.
Streaming spots finished to the same standard as broadcast.
Spots built for connected TV and ad-supported streaming, where the viewer is on a television and the work is judged against broadcast, not against a feed.
Skippable and bumper cuts from the campaign master.
Edits built for a viewer who can leave — the argument lands early rather than resolving at the end.
Commercials finished to national spec.
National and regional television. This is the standard the rest of the work is finished to, whether or not it ever airs.
Site, landing pages, email and organic.
The long-form master and the pulls that come off it — the film your site opens with, the quote clips for a landing page, the cutdowns your own channels run all year.
For paid social, CTV and broadcast.
Master plus short-form cutdowns.
Multi-camera capture and polished editorial.
Controlled lighting, production sound and editorial.
Multi-camera, cinema-grade capture.
Full crew. Art direction, cinema cameras and specialist rigs.